Authentic Business - How to Create and Run Your Perfect Business

• Authentic Business shows that it is possible to start asuccessful business without selling out your values. It shows thatbusiness does not have to be exploitative, greedy and devoid ofmeaning.
• Takes you step by step, through the 'why?' and 'how?' ofstarting and running your own business.
• Neil Crofts uses inspiring examples of those who have achievedtheir dreams on authentic lines.
• Taps into a huge, hungry market for good quality businessstart-up books.

Authentic Business Network – designed to connectauthentic businesses together so that

they can learn from, as well as support and inspire, each other,and encourage the progress of conscious business into themainstream business culture.

Authentic Capital – funding Authentic Businesses todo what they do better and enabling investors to fund businessesthat match their values. (Launch summer 2005)

Authentic Centres – A network of retreat centers toallow people the mental space to reconnect with their naturalintuition, love and spirit so that they can make authentic choicesaway from the normal distractions and general noise of life.(Launch 2005)

Authentic Education – A network of organizations toprepare children for adulthood

and repair adults from childhood in a way that celebratesdiversity and creative freethinking as opposed to oppressive andrestrictive conformity.(Launch 2005)

Neil’s mission is to change the way business is done onthe planet, and through his network of ventures, to ensure thateveryone has the ability to conduct their work life in a way thatis sustainable and with a positive and profoundly held purpose– in short, Authentic.