Authentic Marketing : Combining Human Thinking and Creativity with Technology to Inspire Audiences

Language: English

Published by Kogan Page Jun 2026, 2026

1398625868 / 9781398625860

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Neuware - Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.You'll learn how to:- Apply audience-first principles to develop creative ideas grounded in real human insight- Implement data-driven strategies that support authenticity rather than replace it- Develop frameworks for balancing automation with the emotional intelligence marketing requires- Optimize campaigns by identifying meaningful audience motivations and behaviours- Use real-world examples to strengthen credibility and apply best practices across industriesWith its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization.

Seller Inventory # 9781398625860

Title
Authentic Marketing : Combining Human Thinking and Creativity with Technology to Inspire Audiences
Author
Visha Kudhail
Publisher
Kogan Page Jun 2026
Publication year
2026
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1398625868
ISBN 13
9781398625860
Item weight
503 grams
Dimensions
234x156x14 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item5 to 7 business days7 to 10 business days
First itemUS$ 35.38US$ 35.38
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Einbeck, Germany 37574