This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.

About the Author

About the author Dr. Ir. Hubert K. Rampersad is an international consultant in the field of industrial engineering, industrial automation and robotics. He received his BSc. degree in Mechanical Engineering from Enschede Polytechnic (The Netherlands) and a MSc. degree in Mechanical Engineering from Delft University of Technology (The Netherlands), where he specialised in industrial automation and robotics. He received his PhD degree in 1993 in industrial Engineering and Management Science from Eindhoven University of Technology (The Netherlands). He has been involved in several projects dealing with concurrent engineering, logistics and industrial automation. He is also the author of about 30 technical articles.

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