Auto Empire

** Merit Prize of 2017 CIPA EVVY Awards Book Competition **
** Distinguished Favorites of 2017 Independent Press Award **
** Finalist of 2017 International Book Awards **
** Finalist of 2016 Foreword INDIES Book of the Year Award **

The automotive industry has a tumultuous history rife with back-room deals, brilliant innovation, colorful characters, and marked by the complete transformation of our planet. In Auto Empire, author Choi paints a compelling picture of the birth and growth of the modern auto industry. And how acquisitions and mergers, in particular, have paved the way for the auto industry of today and tomorrow. From the first steam-powered carriage to alternative energy and self-driving cars, the world can barely accommodate the ambitions of this massive industry. But in Auto Empire, Choi fearlessly tackles the industry in all its glory and failings to illuminate how it transformed itself and the world. Choi unfolds a fascinating history that spans diverse industries, epic upheavals, and touches every corner of the world. Auto Empire seamlessly weaves the eras of the automotive industry into a thought-provoking portrait of its continued evolution through acquisitions and mergers. To think, we went from sweatshop assembly lines and 14-hour work days to high-tech automation and digital innovation. In Auto Empire, Choi captures this amazing spirit of transformation.

Eric Choi is the #1 ranked analyst in the auto/tire industry. As the top professional, Eric has been invited to many countries giving speeches, and he has given consultations to the Bank of Korea, KOTRA, Korea Automobile Manufacturer Association, etc. While working at the Research Center of Shinhan Investment covering the automotive, auto parts, and tire industries, he is also a full-time columnist with special expertise in automotive. He contributes articles to major newspapers and Motor Trend. Eric appeared many times in social media such as television and radio talk programs. Eric began his career as an analyst in 2009 after graduating from Sungkyunkwan University with a degree in business administration. He built his career working at a global investment bank, LIG Investment & Securities and a newspaper company. Richard Choi is an automotive journalist in The Korea Economic Daily. He worked department of consumer affairs and department of social affairs. In 2011, Richard covered the automotive, auto parts and tire industries. Richard wrote book "Common sense Laws of Automobile", "MY CAR MINI", "Small Giants of auto parts industry", "Auto Empire", "Conditions of the Convergence Talent".