The concepts 'affect', 'valence' and 'attitude' are all fundamentally linked to the basic psychological dimension of good vs bad, positive vs negative, approach vs avoid. Affective processing refers to the act of determining the location of a stimulus on the affective dimension. Over the past few decades, scholars of emotion theory, social psychology, and learning psychology have put forward the hypothesis that affective processing does not depend on controlled cognitive processing. That is, they propose that organisms are able to determine whether a stimulus is good or bad without engaging in intentional, goal-directed, conscious, or capacity-demanding processing of the (evaluative attributes of the) stimulus. Rather, affective processing could occur automatically. Such automatic affective processing was believed to have an important impact on subsequent cognitive processing and behaviour. These proposals led to a multitude of research. New paradigms were developed that allow one to study the conditions under which stimulus valence can be processed and efforts were directed at understanding how such affective processing influences subsequent cognitive processing and behaviour. The aim of this special issue is to provide an overview of some of (a) the paradigms that are available to study automatic affective processing, (b) the knowledge about affective processing that has been gained over the last years, and (c) the issues and questions that are currently being addressed and that will most likely dominate the research in years to come.

About the Author

Jan De Houwer, Dirk Hermans

"About this title" may belong to another edition of this title.

Store Description

SuperBookDeals.com is your top source for finding new books at the absolute lowest prices, guaranteed ! We offer big discounts - everyday - on millions of titles in virtually any category, from Architecture to Zoology -- and everything in between. Discover great deals and super-savings, on professional books, text book titles, the newest computer guides, or your favorite fiction authors. You'll find it all - at HUGE SAVINGS - at SuperBookDeals. Browse through our complete online product catalog today. Serving customers around the world for years, we help thousands find just the books they're looking for -- at incredibly low, bargain prices.

Visit Seller's Storefront

Seller's business information

Expert Trading Limited
9220 Rumsey Road, Suite 101, Columbia, MD, 21045, U.S.A.

Sale & Shipping Terms

Terms of Sale

Company Name: GreatBookPrices
Legal Entity: Expert Trading, LLC
Address: 9220 Rumsey Road, Ste 101, Columbia MD 21046
Email address: CustomerService@SuperBookDeals.com
Phone number: 410-964-0026
consumer complaints can be addressed to address above
Registration #: 52-1713923
Authorized representative: Danielle Hainsey

Shipping Terms

Internal processing of your order will take about 1-2 business days. Please allow an additional 4-14 business days for Media Mail delivery. We have multiple ship-from locations - MD,IL,NJ,UK,IN,NV,TN & GA

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	8 to 14 business days	5 to 14 business days
First item	US$ 2.64	US$ 2.64

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.