Title: Automotive Management : Navigating the Next Decade of Auto Industry Transformation
Publisher: Walter de Gruyter
Publication Date: 2013
Language: English
ISBN 10: 3486723324
ISBN 13: 9783486723328
Binding: Hardcover
Edition: 2nd Edition
Condition: New

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Synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

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