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Bibliographic Details

Title: Automotive Management: Navigating the next decade of auto industry transformation
Publisher: De Gruyter Oldenbourg -
Publication Date: 2016
Language: English
ISBN 10: 3110489309
ISBN 13: 9783110489309
Binding: perfect
Edition: 2nd Edition
Condition: Very Good

About this title

Synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

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