Title: Automotive Management ? Navigating the next decade of auto industry transformation (eng)
Publisher: Walter de Gruyter
Publication Date: 2016
Language: English
ISBN 10: 3110489309
ISBN 13: 9783110489309
Binding: Soft cover
Edition: 2nd Edition
Condition: new
Weight: 0.54 kilograms

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Synopsis

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry.

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Account dedicated to Print on Demand titles.

CANCELLATION
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