Autonomous: Why the Fittest Businesses Embrace AI-First Strategies and Digital Labor

A compelling roadmap to building an autonomous business, best positioned to win, using digital labor powered by Agentic and physical AI

An autonomous business is designed to be AI-first in its strategies and operations to maximize value and minimize time to value, and when it is done right it will unlock unprecedented speed, scale and shared success. But getting from one-off AI implementations - where most companies are at today - to autonomy will be neither easy nor obvious. Business leaders will need to challenge all the conventions, standard operating procedures and orthodoxies underpinning businesses designed by humans for humans – which is to say just about all of them! They will need to build digital labor to non-linearly scale the health, conditioning and talent of their teams, business and ecosystem, enabling 24x7x365 continuity and responsiveness, removing blockages and waste that trap or reduce value. They will need to manage the relationships between the two types of intelligent resources, digital and human. They will need to design for AI control and teach human leaders to “let go of the steering wheel”.

The goal of Autonomous is to further expand the Boundless design principles that have guided the fastest growing companies in the world, and to ready business leaders, strategists and designers for success in the AI economy.

VALA AFSHAR and HENRY KING are the acclaimed co-authors of the bestselling book Boundless. With a combined 60+ years of experience, both are award-winning executives and technology practitioners specializing in business strategy, digital transformation, cloud computing, CRM, data, and AI technologies.

VALA AFSHAR is currently Chief Digital Evangelist at Salesforce, where he advises customers on the rise of Agentic AI and the future of advanced technologies. Previously, he has served as Vice President of Engineering, Chief Customer Officer, and Chief Marketing Officer. Recognized as a leading industry thought leader, Vala boasts over a million followers on X and LinkedIn, holds multiple U.S. patents, writes a weekly column for ZDNET, and has hosted the popular enterprise podcast DisrupTV for over a decade.

HENRY KING is an Innovation Strategist and Chief Information Officer with a distinguished career at Salesforce, Accenture, Deloitte Consulting, and other top technology firms. He is also a regular blog columnist and trusted advisor to organizations navigating digital transformation and AI adoption.

Together, as proven authors, technology practitioners, and advisors, Afshar and King are uniquely positioned to offer leaders, strategists, and designers actionable insights for positioning their companies for success in the age of AI.