Avoiding the Pitfalls of Starting Your Own Business

An eye opening look of what it takes to succeed in starting your own venture. Cited by, America in the Morning, Nation's Business and the Washington Post.

According to Davidson, his worka "here's what" book rather than a "how-to"is based on his observations and experiences as a management consultant. Becoming an entrepreneur involves an investment of not only financial resources, but time, commitment, motivation, and perseverance. Davidson presents a realistic account of the risks, work, and rewards of small-business ownership. He covers preparing a business plan, why businesses succeed or fail, financing, choosing a location, and hiring personnel. Includes a glossary and bibliography. Kahn (a writer for Venture magazine) and the Philip Lief Group ( The 200 Best Franchises to Buy) produced 101 Best Businesses to Start , which helps potential entrepreneurs choose a business. To qualify as a "best business," "startup had to promise one of the following products or byproducts": wealth, independence, fun, and ease of entry and operation. 101 Best Businesses is a compilation of enterprises in such fields as child care, real estate, retailing, travel, and entertainment. Data for each business include description, start-up investment ranges, time until break-even, case studies, and publications and organizations. Both worksoffering insider accountsare especially recommended for public libraries. Lucy Heckman, St. John's Univ. Libs., Jamica, N.Y.
Copyright 1988 Reed Business Information, Inc.