Synopsis
Attract New Prospects, Get More Clients! How to Accelerate the Growth of A Professional Practice. At last, a smarter way to market and grow a professional practice: For everyone who ever said, "There must be a better way." Written in a lively style and full of entertaining anecdotes and observations, this book by marketing expert and former newspaper journalist Ned Steele redefines marketing for smaller professional practices and small businesses. Marketing for financial planners, attorneys, insurance professionals, accountants, doctors and dentists, real estate agents and other professionals doesn't have to be difficult, expensive, or painful. In Awaken The Marketer In You, Ned Steele offers a whole new approach to marketing a professional service or professional practice. At last, a marketing approach that feels natural to professional service providers because it is based on the way they like to work and think. Awaken The Marketer In You reveals a simple, common-sense, cost-effective system that removes the aversion to marketing that so many in the professional services feel. It includes: - The six reasons most professional services marketing is doomed to fail - The three keys to smarter marketing and accelerating growth - The 14 best strategies to attract prospects, stimulate referrals and get more clients. "Ned captures your attention from the first few pages, and then moves very quickly into what you need to know, what you need to do, and most important, how you need to think every day." -- Mark LeBlanc, author, Growing Your Business! and President, National Speakers Association
About the Author
Ned Steele, a former New York City newspaper journalist and public relations firm owner, has worked with, and chronicled the achievements of, many remarkable businesspeople and professionals from the famous to the everyday hero. Now Ned shares his business-growth strategies with entrepreneurs, professionals and organizations that want to reach the same heights. As a speaker for national, international, and regional conferences, Ned serves up an eye-opening array of insightful, practical, and do-able marketing strategies for professional service providers and entrepreneurs. Ned is the author of the books Awaken The Marketer In You and 102 Publicity Tips to Grow A Business or Practice. He is a marketing columnist for AccountantsWorld, Law Practice Today, and Smartpros. In his writing, Ned shows how to attract more prospects, stimulate more referrals, get more clients, accelerate growth, and make the most of a tight marketing budget. Ned resides in New York City, but he pretty much lives on the Internet. Contact him at neds@MediaImpact.biz.
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