The book addresses the implementation of Corporate Social Responsibility (CSR). Each chapter provides an actionable step or perspective on how organizations can actively engage in eco initiatives, employee giving, volunteering, and savvy sustainable business practices. This is a must read "call to action" guidebook to engage all employees in initiating CSR programs or making current programs more robust.
In this Book, Readers will be Guided to:
- Assess the Opportunities for CSR - Assessment Grid Reprinted Chapter
- Understand the Business Case for CSR - SHRM Reprinted Chapter
- Integrate CSR in a Company - Business for Social Responsibility Chapter
- Review What Companies are Currently Doing in CSR - Survey Chapter
- Read Short Interviews about What Top Experts in CSR are Doing / Have Done to Make a Difference Locally and Globally in CSR
- Take Action by Defining the Personal, Team, or Company Strategy for CSR Potentially Through Resources Interviewed and Described in the Book
- Shift Their Mind Set from Corporate Citizen to Global Citizen
Awakening Corporate Responsibility: A Call to Action Guidebook" is a must have for socially responsible companies. This book will:
- Help you and your organization to assess current and future business strategies related to CSR.
- Generate ideas and options to develop a plan to engage your workforce in social responsibility.
- Supply resources for individual, team and social missions in CSR.
- Allow you to compare and contrast what has been done in CSR in different industries.
- Educate you as a corporate citizen to the impact our companies have on the world and how we can make the sum of the impact positive rather than negative.
Editors: Rossella Derickson and Krista Henley, M.A.Their classes to build business and leadership skills have been taught to CEO's, executives, and entrepreneurs in Hi-tech, Bio-tech, Insurance, University, and many other industries. Contributing Authors: Almaz Negash, MBA, Managing Partner, Entwine Globalis Center fellow at the Markkula Center for Applied Ethics where she spearheads the Ethics of Immigration and Migration project. Negash served as the director of the Global Leadership and Ethics Program, at Santa Clara University's Markkula Center for Applied Ethics. Prior to joining the Markkula Center, she was the Director of the Silicon Valley Center for International Trade Development and the California Mexico Trade Assistance Center Program. In addition, she worked as a Corporate Social Responsibility research assistant for a Sr. Fellow at the Hewlett Foundation. Currently, she is Managing Partner at Entwine Global, a small international business, economic and educational development firm.
Cindy Campbell and Heather Connorshave combined experience of over 20 years in Organization Development and Human Resources. They partnered in January, 2007 as Co-founders to create the Human Connexus Foundation. Human Connexus is designed to be a customized donation service that provides charitable assistance from a personal donor directly to an individual identified to have qualifying needs. Cindy and Heather believe that by creating a one on one philanthropic connection, their approach will establish sustainable results and encourage future giving.
