B2 B : How to Build a Profitable E-Commerce Strategy

Michael J. Cunningham

ISBN 10: 0738203343 / ISBN 13: 9780738203348

Published by Perseus Publishing, Cambridge Massachusetts, 2001

About this Item

Perseus Punlishing, Cambridge, 2001. Hard cover. Book Condition : As new, new book.unread. Book will be sent by Uk postal service. Bookseller Inventory #010579.

Seller Inventory # 010579

Bibliographic Details

• Title: B2 B : How to Build a Profitable E-Commerce Strategy
• Publisher: Perseus Publishing, Cambridge Massachusetts
• Publication Date: 2001
• Language: English
• ISBN 10: 0738203343
• ISBN 13: 9780738203348
• Binding: Hardcover
• Illustrator: N/A
• Edition: 2001
• Condition: As New
• Dust Jacket Condition: As New
• Weight: 554 grams
• Signed: N/A

About this title

Synopsis

In B2B, it's not a matter of winning or losing—it's getting into the game that matters.Companies on the Internet fast track are buzzing about the unquestionable potential of B2B e-commerce. And why not? Reliable estimates suggest that trillions of dollars will be transacted over the Web in the next few years—and the bulk of that will occur in the business-to-business space. For all of the discussion, however, this vast frontier of Internet commerce is still unexplored by most companies with the potential to profit. They simply don't know how to move beyond the hype to get started. B2B provides the first definitive blueprint for creating a profitable business-to-business Web strategy. It describes phenomenal B2B success strategies such as those used by VerticalNet, Travelocity, and Cisco, and details smaller operations moving into the B2B market to illustrate how any company can navigate this space. Michael Cunningham, a leading expert in B2B strategy and technology, breaks this previously cryptic topic down into actionable steps. B2B, Cunningham explains, is as old as business itself—what is new is the speed at which new and more efficient business connections and services can be made. He describes specific ways B2B cuts transaction expenses, aggregates buying power, and exploits the efficiencies of single and specialized markets. Not to be missed, B2B is the first book to provide a how-to game plan for succeeding at the greatest opportunity yet in online business.

About the Author

Michael J. Cunningham is founder and CEO of the Massachusetts-based Harvard Computing Group, an international business and technology consulting firm geared to create innovative strategies and to develop powerful web-enabled solutions. Its clients include NYNEX, Hitachi, Vignette, American Cancer Society, and AT&T. He is a sought-after speaker internationally and regularly writes articles on Web business and e-commerce. He resides in Harvard, Massachusetts. He can be reached at mcunningham@harvardcomputing.com