B2B Customer Experience: A Practical Guide to Delivering Exceptional CX (eng)
Language: English
Published by Kogan Page, 2023
- Hardcover
- New

Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
AbeBooks seller since October 11, 2022
Condition: New
US$ 124.77
Quantity: Over 20 available
Add to basketSeller Inventory # LLL1NOQ6FE
- Title
- B2B Customer Experience: A Practical Guide to Delivering Exceptional CX (eng)
- Author
- Hague, Paul
- Publisher
- Kogan Page
- Publication year
- 2023
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 139860853X
- ISBN 13
- 9781398608535
- Edition
- 2nd Edition
- Item weight
- 0.67 kilograms
Use this bestselling and practical guide to steer you through how to create exceptional customer experience for the modern B2B consumer. This new edition explores key topics such as AI, the role of IT in customer experience and customer relationship management.
B2B Customer Experience
shows readers how to deliver the very best customer experience within the business-to-business industry. Intensely practical in its approach, it is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment.
Now newly revised, this new edition will provide new case studies demonstrating what makes for good or bad customer experience as well as providing new tactics and strategies that will help build an effective customer experience plan. This new edition also aims to guide the reader on how to successfully incorporate AI into their strategy whilst still delivering great customer experience.
Discussing some of the best-known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.
"Synopsis" may belong to another edition of this title.
About the Author
Nick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He is also a host on the B2B Insights Podcast in which he interviews experts on customer experience and branding.
"About the title" may belong to another edition of this title.
Brook Bookstore On Demand
Napoli, NA, Italy
AbeBooks seller since October 11, 2022
Shipping rates from Italy to U.S.A.
| Item | 25 to 40 business days | 60 to 60 business days |
|---|---|---|
| First item | US$ 7.91 | US$ 594.20 |
Payment methods
Store description
Specialty
Print on DemandSeller's business information
Brandon Group S.R.L.
Via Vannella Gaetani 27, Brandon Group
Napoli, NA Italy 80121
Terms of sale
Account dedicated to Print on Demand titles.
CANCELLATION
You can send a cancellation request from the order page while the package has not yet been shipped. After that we cannot ensure we can retrieve the parcel but we suggest you to get in touch with us in order to verify the case.
INVOICE
You can request the invoice to be issued together with the shipment of the order or, at the latest, in the same month of the shipment.
RETURNS
If you want to return your order, please contact us for authorization or place a request on the order page. Orders returned without authorization may not be credited.
If your order presents damages or any other issue on arrival we must be advised of this within 14 days of delivery in order to find the most suitable solution for you.
Returns for Brook Bookstore (Brandon Group SRL) are only accepted in the following addresses:
Return address in the United Kingdom:
MHI
(c/o BR Books)
82 Feeder Road
Bristol
BS2 0TQ
UK
Return address in Italy (for all EU countries):
Brandon Group c/o TWS
Via Trento, 9
20067 Tribiano (MI) – Italy
Return address in Japan:
Brandon Group JP
c/o Windows, Inc.
Mr. Jiro Asami
2-12-7-504 Oshiage, Sumida-ku
Tokyo 131-0045 Japan
Return address in the USA:
TruLogic- EZI - Brook Bookstore
5401 NW 72nd ave
MIami FL 33166-4941
Return address in Australia:
Active - Ezi - - Brook Bookstore
2/2-4 Federation Way,
Moorabbin Airport
Mentone, 3194
Victoria
AUSTRALIA
Return address in Canada:
No3rd - Ezi - - Brook Bookstore
520 Ave Lepine
Dorval QC H9P 2V6
CANADA
Return address in Mexico:
Chronos - EZI - Brook Bookstore
Calle Duba 112
Parque industrial Logistik II
79526 Villa de Reyes
San Luis Potosi
*For returns from other areas please contact us in order to provide further assistance.