B2B Digital Marketing Strategy How to Use New Frameworks and Models to Achieve Growth

Hall, Simon

ISBN 10: 1789662540 / ISBN 13: 9781789662542

Published by Kogan Page Ltd, 2020

About this Item

264 pages. 9.00x6.25x1.00 inches. In Stock.

Seller Inventory # zk1789662540

Bibliographic Details

• Title: B2B Digital Marketing Strategy How to Use New Frameworks and Models to Achieve Growth
• Publisher: Kogan Page Ltd
• Publication Date: 2020
• Language: English
• ISBN 10: 1789662540
• ISBN 13: 9781789662542
• Binding: Paperback
• Condition: Brand New
• Weight: 5.35 kilograms

About this title

Synopsis

Harness the most up-to-date techniques, frameworks and skills for effective B2B digital marketing, with this essential handbook as recommended by the Chartered Institute of Marketing (CIM).

B2B Digital Marketing Strategy is a decisive guide to the most recent developments in the field. It gives readers an overview of the latest frameworks and models, and shows how these can be used to overcome the everyday challenges associated with account targeting, data utilization, and digital campaign management.

Intensely practical, B2B Digital Marketing Strategy helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. Packed with global case studies and examples, this book is an invaluable resource for any professional operating in the B2B space.

About the Author

Simon Hall, based in Berkshire, UK, is a marketing innovator with 25 years' experience in technology and services marketing. He has served as UK Chief Marketing Officer for Dell as well as senior roles at Acer, Microsoft and Toshiba. In 2016 he founded NextGen Marketing Solutions, is a Course Director and Fellow of the Chartered Institute of Marketing (CIM) and lectures at Pearson Business School (University of Kent). He is a B2B council member with The Institute of Direct and Digital Marketing (IDM) and Data & Marketing Association (DMA) B2B marketing council member. He is the author of Innovative B2B Marketing, also published by Kogan Page.