B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth

Simon Hall

ISBN 10: 1398610178 / ISBN 13: 9781398610170

Published by Kogan Page Ltd, 2023

About this Item

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Seller Inventory # B9781398610170

Bibliographic Details

• Title: B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
• Publisher: Kogan Page Ltd
• Publication Date: 2023
• Language: English
• ISBN 10: 1398610178
• ISBN 13: 9781398610170
• Binding: Paperback / softback
• Edition: 2nd Edition
• Condition: New
• Weight: 507 grams

About this title

Synopsis

Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.

B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.

Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.

About the Author

Simon Hall is a renowned marketing leader with over 30 years of experience in technology and services marketing. He has served as UK Chief Marketing Officer at Dell and held senior roles at Acer, Microsoft and Toshiba. As the founder of NextGen Marketing Solutions, a Course Director and Fellow of the Chartered Institute of Marketing, and a lecturer at the University of Kent and Henley Business School, he brings a wealth of practical expertise. He is the author of B2B Digital Marketing Strategy and Innovative B2B Marketing Strategy, also published by Kogan Page.