Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them.

The B2B Innovator's Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy.

By following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers.

1. Strategic Alignment

2. Market Discovery

3. User Discovery

4. Solution Planning

5. Prototyping

6. Early Adopter

For each stage, you'll learn actionable tools and techniques to help you understand your market and your customers' needs, with proven methodologies to verify your solution's market potential—for customers and investors alike.

Whether you're a B2B strategist, product manager, investor, or founder, The B2B Innovator's Map is your accelerated guide for bringing profitable products to market.

About the Author

Daniel Elizalde is a product executive with over twenty years of experience. He has leveraged emerging technologies to drive product innovation in industries as diverse as eCommerce, manufacturing, telecommunications, semiconductors, automotive, and climate tech, working to address some of the world's most pressing challenges.

A former VP and Head of IoT at Ericsson, Daniel has trained and advised over 1,500 product professionals around the world on taking their ideas to market through his online courses, corporate workshops, and classes at Stanford University. Explore his blog, newsletter, Enterprise Product Leadership podcast, and more at danielelizalde.com.

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We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first visit or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

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Books are shipped from UK warehouse. Delivery thereafter is between 4 and 14 business days dependant upon your location - please do contact us with any queries you may have.

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