The B2B Innovator's Map: How to Get from Idea to Your First Ten Customers
Language: English
Published by Lioncrest Publishing, 2022
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
US$ 6.99
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- Title
- The B2B Innovator's Map: How to Get from Idea to Your First Ten Customers
- Author
- Daniel Elizalde
- Publisher
- Lioncrest Publishing
- Publication year
- 2022
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1544529279
- ISBN 13
- 9781544529271
Most new enterprise software products fail to generate a profit. They fail not because of technical challenges, lack of funding, or market conditions. Instead, new products fail because most companies build products that don't solve a market need, and therefore, customers don't buy them.
The B2B Innovator's Map is your practical guide to taming uncertainty and discovering opportunities to develop products your customers will be eager to buy.
By following this map, you'll always know where you are and what your next step should be through the six stages of the B2B innovation journey to get from idea to your first ten successful customers.
1. Strategic Alignment
2. Market Discovery
3. User Discovery
4. Solution Planning
5. Prototyping
6. Early Adopter
For each stage, you'll learn actionable tools and techniques to help you understand your market and your customers' needs, with proven methodologies to verify your solution's market potential—for customers and investors alike.
Whether you're a B2B strategist, product manager, investor, or founder, The B2B Innovator's Map is your accelerated guide for bringing profitable products to market.
"Synopsis" may belong to another edition of this title.
About the Author
A former VP and Head of IoT at Ericsson, Daniel has trained and advised over 1,500 product professionals around the world on taking their ideas to market through his online courses, corporate workshops, and classes at Stanford University. Explore his blog, newsletter, Enterprise Product Leadership podcast, and more at danielelizalde.com.
"About the title" may belong to another edition of this title.
World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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