B2C E-commerce Success Model and the Case Study of a Retail Company : Online Marketing Strategies that Almost Quintupled Monthly Net Revenue of E-commerce Sales Channel in 9 Months

Language: English

Published by Scholars' Press, 2015

3639763335 / 9783639763331

  • Softcover
  • New
See all details

Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

5-star seller

AbeBooks seller since August 14, 2006

View this seller's items
Softcover

Condition: New

US$ 79.58

US$ 39.82 shipping 
Ships from Germany to U.S.A.

Quantity: 1 available

Add to basket
Free 30-day returns

Item description from seller

nach der Bestellung gedruckt Neuware - Printed after ordering - Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don't understand the principals of e-business and can't create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals.…

Seller Inventory # 9783639763331

Title
B2C E-commerce Success Model and the Case Study of a Retail Company : Online Marketing Strategies that Almost Quintupled Monthly Net Revenue of E-commerce Sales Channel in 9 Months
Author
Olgu Sengul
Publisher
Scholars' Press
Publication year
2015
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3639763335
ISBN 13
9783639763331
Item weight
244 grams
Dimensions
220x150x10 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.82US$ 51.20
Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.

Payment methods

  • Visa
  • Mastercard
  • American Express
  • Apple Pay
  • Google Pay
  • Bank Wire Transfer
  • Check
  • Paypal

Store description

Das Unternehmen AHA-BUCH GmbH: Seit der Gründung von AHA-BUCH im Juli 2005 ist unser Hauptziel, zufriedenen Kunden so schnell und so preisgünstig wie möglich ihren Bücherwunsch zu erfüllen. Unsere Firma beschäftigt 16 Mitarbeiter, die nur ein Ziel kennen: den Kunden und seine Wünsche! Auf über 3700 m2 Fläche haben wir über 100.000 Bücher, Modernes Antiquariat und Spiele auf Lager.

Specialty

Kinderbücher & Kinderhör Casetten, German Books, Software, Natur & Tiere, Ratgeber, Sachbücher, Englische Bücher, Medizin & Gesundheit, Universität & Studium

Seller's business information

AHA-BUCH GmbH

Garlebsen 48
Einbeck, Germany 37574