B2C E-commerce Success Model and the Case Study of a Retail Company

Olgu Sengul

ISBN 10: 3639763335 / ISBN 13: 9783639763331

Published by Scholars' Press Apr 2015, 2015

About this Item

This item is printed on demand - it takes 3-4 days longer - Neuware -Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don't understand the principals of e-business and can't create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals. 152 pp. Englisch.

Seller Inventory # 9783639763331

Bibliographic Details

• Title: B2C E-commerce Success Model and the Case Study of a Retail Company
• Publisher: Scholars' Press Apr 2015
• Publication Date: 2015
• Language: English
• ISBN 10: 3639763335
• ISBN 13: 9783639763331
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 10D millimeters 220 millimeters width by 150 millimeters height by 10 millimeters depth
• Weight: 244 grams

About this title

Synopsis

Fast growth of internet and digital technologies created several opportunities for companies. Many retail brands see the opportunity in online business and jump into the e-commerce world for increasing their sales but many of them get disappointed as they don’t understand the principals of e-business and can’t create a solid e-commerce strategy. A popular kitchenware retail brand in Turkey started its e-commerce journey with high hopes in 2010 but failed to meet the expectations for 2 years as there was not sufficient e-business know-how. When I got appointed as E-commerce Manager in June 2012, I created a B2C e-commerce success strategy, determined several indicators for tracking the progress and reported results monthly. The application and execution of the created strategy generated amazing results and made a business transformation. Monthly net revenue of e-commerce sales channel almost quintupled in 9 months. As the success of stated B2C e-commerce success model in this study is proved by a real life case study, I believe that the e-business strategies and techniques presented in this report are so valuable for e-commerce companies and e-business professionals.

About the Author

Olgu Sengul holds MSc degree on Management Engineering from Politecnico di Milano and BSc degree on Mechanical Engineering from Istanbul Technical University. He worked as E-commerce Manager in retail company Esse for 2 years and as of 2015, he is working as Online Marketing Manager in Generali Turkey which is an international insurance company.