BALLYHOO. November 1931. Vol. 1, No. 4.

New York: Dell Publishing Co., Inc., 1931., 1931. Good. - Quarto, 11-1/2 inches high by 8-1/2 inches wide. Softcover, bound in color decorated wraps with a black & white illustration by Floherty titled "Sloppy Joe's, Henri" on the front cover. The covers are soiled and lightly creased with short splits along the head & tail of the spine and a small tear to the top edge of the rear cover. 48 pages, profusely illustrated in black & white throughout, including many full-page illustrations. There are some light creases. Good. A precursor to MAD Magazine, Ballyhoo was a humor & satire magazine launched in August 1931. Created by George T. Delacorte Jr. and edited by Norman Anthony, the satirical magazine was conceived during the Great Depression. Its humor mocked corporate and advertising culture with spoofs of advertisements and caricatures of politicians and public figures of the period including President Hoover and prohibition. This issue includes a 2-page tabloid caricature of Columbus' discovery of America including a ticker tape parade for Columbus as he marches up Broadway. Another, titled "At Last - Television! Station Hooy!" mocks broadcasting stations.…