BRAND DNA: Uncover Your Organization's Genetic Code for Competitive Advantage [Revised]

If you are like most small businesses, getting customers in the door is a priority and sometimes an all consuming and expensive effort. What’s truly missing in this business building effort is creating a compelling, differentiating and consistent brand experience from the inside out that keeps your employees on-brand and your customers coming back, (and telling their friends!) Brand DNA is the bridge to that missing piece; an internal strategic brand positioning program designed to clarify and leverage your organization’s genetic code for competitive advantage in a step-by-step process.

So, dare to dig deep to unearth and clearly articulate your value position and cultivate your organizational leadership, culture, and processes to walk your talk and deliver on your promise for unparalleled brand advantage long-term!

• Leverage your Brand DNA attributes within your marketing efforts to create true distinction & a consistent narrative.
• Create ‘on-brand’ consistencies in your actions/behaviors and processes that build trust and advocacy.
• Build an engaging, ‘on-brand’ culture, while attracting and recruiting top talent.
• Discern differently, with confidence and brand clarity in how you continue to expand and grow..

Follow Meg and her team through an entrepreneurial journey as they embark on defining and creating their unique Brand DNA by completing a series of thought-provoking exercises and begin to maximize their competitive advantage like never before.

Whether you're a start-up or seasoned entrepreneur, Brand DNA is the 'missing piece' for your small business success...
1. Experience a paradigm shift by discovering how highly successful brands are built--from the Inside Out, NOT from marketing campaigns.
2. Get into the hearts and minds of a business entrepreneur and hear her and her employees' challenges as they journey to transform their brand.
3. Follow a step-by-step guide to define your own unique Brand DNA--the missing piece, to truly differentiate your business for competitive advantage.
4. Learn how to maximize the return on your marketing dollars, walk your brand talk and create memorable experiences that keep your customers coming back.
"Brand DNA guides the reader in not only defining their unique brand but living their brand in every aspect of their business; an often overlooked key component in building long-term success."
--T. Harv Eker, Author of #1 NY Times Bestseller Secrets of the Millionaire Mind
"Finally, a book that provides exceptional brand 'conversation' in an easy to understand guide with practical exercises for business owners and their employee teams to create genuine brands that are based on real substance and not marketing hype."
--Duane E.Knapp, Chairman of BrandStrategy, Inc. and the author of The BrandMindset® and the BrandPromise® books