BRAND YOU! To Land Your Dream Job: A Step-by-Step Guide To Find a Great Job, Get Hired and Jumpstart Your Career (BRAND YOU Guide)

DO YOU DREAD JOB HUNTING? Are you frustrated and confused about how to get a job in today’s digital world? Discouraged by job boards where you send your résumé with no response? Don’t know how to answer the winner-take-all question — Tell me about yourself THIS IS YOUR SECRET WEAPON TO LANDING YOUR DREAM JOB Finding and landing your idea job doesn’t happen by chance. You have to know the secrets of how to market yourself just like a brand to stand heads and shoulders above all other applicants. In today’s digital world, that means learning to master the online application process and computerized resume review and matching system that rejects more than half of all applications before a human being actually sets eyes on your credentials. Then you need to know the soft skills that will allow you to get selected for and excel at the one-on-one interview process. This step-by-step guide will teach you this unique set of skills to ensure you find a good job, get hired, and jumpstart your career – fast! You’ll also gain an insider’s view of what it takes to be the one person out of hundreds of applicants to receive the coveted offer. Don’t apply for another job before your master and apply these priceless insights to ensure your job hunting success. In this step-by-step guide, you will discover valuable insights and tactics including how to: • Use social media to build your personal brand • Employ the digital tools you need to simplify and supercharge your job search • Master the hiring process — understand what happens when you submit your résumé and job application • Know what employers look for and reject in a candidate • Create a powerful résumé • Learn the secret to a winning cover letter • Get an internship and monetize it to enhance your job search • Craft your elevator pitch to secure a meeting • Network your way to your dream job • Penetrate the secret job market where more than half of all jobs are found • Prepare thoroughly to ace the interview • Answer the two key questions that will decide your fate • Negotiate the highest salary and best benefits Your dream job is out there somewhere. This book will give you the tools and know-how to find where it is hidden, get your persuasive credentials into the right hands throughout the hiring process, help you successfully complete the various interviews, and negotiate a great employment package.

While teaching marketing students during their final semester of college, I was stunned to find out how poorly prepared they were to search for and land a job.
 
They didn't understand the dynamics of a job interview, nor how to ferret out the unlisted jobs that go to people in the know without ever being posted on a jobboard.  And none of them knew how to find and meet the people who would hire them. They simply didn't have a clue.
 
Because I had taught marketing classes at 3 very different universities, I realized lack of preparation wasn't unique to one particular school; it was the same across the board.  My students were bright, personable and motivated.  But they didn't know how to write a persuasive résumé, prepare a memorable business card, police their social media pages, create a LinkedIn page, or find a mentor.  Nor did they know how to network at professional events; and most had never attended professional trade associations where their future employers congregate.  They didn't know how to give an elevator pitch,write a cover letter, or ace an interview.  And few were prepared to dress for a successful business meeting or interview.
 
I learned that the Career Services team at each school offered students résumé reviews and help, career seminars, coaching, on-campus job fairs and more --  all free to students.  But for some reason, few students took advantage of these opportunities.So here they were, just months from graduation, with no concrete plan toget hired into that dream job.
 
My job was to teach them all about marketing, right?  So I developed this program to teach them how to use all the marketing and branding skills they were learning in class to market their most important product --themselves! 
 
First, I taught students in my classes.  Then word spread, and I was asked to give the class -- which had evolved into a two-hour seminar and then a four-hour workshop -- to different classes and student groups on campus.  Everywhere, the response was the same:  students were amazed to learn precisely what they needed to do to stand out from the crowd and be selected for that one coveted job that so many people were applying for.
 
I received many requests for the presentation, and realized that just static slides weren't enough.  So I decided to write down in detail the many tips and secrets involved in launching and advancing your career so these valuable skills can be learned by anyone anywhere and at any age. 

This book originally was written for college students getting ready to enter the professional marketplace.  But it's not just for students and recent graduates. The insights, tips and recommendations are crucial for any professional in any field, whether just starting out, wanting to change jobs, or being forced to shift gears after an unexpected layoff or life change.

This isn't a static book, something to read and put away.  Instead, it's an active guide full of step-by-step assignments to complete, and specific tasks you need to tackle now to get ready to find and land your dream job.