BRIDGING MINDS: A MULTIDISCIPLINARY APPROACH TO INNOVATION AND INQUIRY

In an era defined by rapid technological shifts, volatile global markets, and socio-political upheavals, businesses face increasing levels of uncertainty and disruption. Traditional strategic planning models, which rely heavily on predictive stability and long-term forecasting, are often inadequate in this context. This paper explores the concept of adaptive strategy formulation as a dynamic and responsive approach to navigating business uncertainty.