BUSINESS BASICS EXPLAINED SIMPLY

GREAT BUSINESS PEOPLE AREN'T BORN....

THEY'RE MADE!

All real Business success begins with first knowing what the Essential words mean. This all inclusive book has 250 definitions in 6 key Business categories: Finance. Investing. Accounting. Marketing. Strategy. Management.

SMALL BUSINESS SUCCESS SERIES: PART 1

"This book, the first in a three-part series, takes an invaluable 3A approach to educating new and beginner Small businesspeople; Accessible, actionable, and affordable. First, we're given the essential words one needs to know to succeed, then in the 2nd book are the crucial tips to build on them. I highly recommend them all. The 3rd, a great treatise for improving Business Plans and Planning is also essential learning."

THE BOOK'S PURPOSE

• This book was created for the purpose of helping New Businesspeople and Entrepreneurs, those just starting out their business journey, understand the essential words, concepts, and ideas necessary to be successful in business.
• It is for those who may not have a traditional or formalized business education or training, but dream of or have already started their business endeavor.

UNIQUE DESIGN LAYOUT:

• The book is full of clear, concise, but short-form explanations drawn from a 35-year business career, with 22 years specifically consulting to Small Businesses.
• The design is straight-forward. Each page is its own entry, containing one Essential word, concept or idea that's explained simply in just two or three paragraphs.
• Gone are chapter-long, pages of explanations that so many just don't follow through on to engage. Here is the ESSENTIAL information from which comprehension grows in a format designed that reached its audience quickly yet sufficiently.
• The goal is to educate the reader so they have solid basis to begin their Business journey.

This book has often ranked among Amazon's top 50 books for Self-employment and Top 100 for Starting A Business, and Home-Based Businesses, and has sold hundreds of copies in both physical and ebook formats.

CONTENTS: This book consists of two General Business sections with three more targeted categories underneath. The sections are broken out by their relation in business.

SECTION 1:

FINANCE:

Sample Topics: Capitalization Rate, Balance Sheet, CAGR, Gross Margin, Debt Servicing, Payback Period

INVESTING:

Sample Topics: Diversification, Call & Put Options, Dividends, Stock Splits, Liquidity, Dilution, PE Ratio

ACCOUNTING:

Sample Topics: Depreciation, Accrual Accounting, Owner's Equity, Book & Salvage Value, Break-Even

SECTION 2:

MARKETING

Sample Topics: T.A.M., Return on Ad Spend, Segmentation, Urgency, The 4 Ps, Unity-of-Message

STRATEGY:

Sample Topic: PQ Matrix, Competitive Analysis, Merchandising, Barriers to Entry, First Mover Status

MANAGEMENT:

Sample Topics: Economies of Scale & Scope, Vertical & Horizontal Expansion, Private vs. White Label

Stuart Goldstein, MBA, is currently the President and Founder of Goldart Consulting LLC, a small business consulting firm that specializing in Finance, Marketing, Strategy, & Management consulting to micro, small and mid-size businesses in various Strategic Planning operations. Current and past clients are based all across the United States, and internationally in several countries including Great Britain, France, Russia, South Africa, Thailand & Venezuela.Over his 35-year Business career, Mr. Goldstein has helped his Corporate clients generate Millions of dollars of increased Revenue and Net Income Profits in myriad industries ranging from Professional offices to Sports Marketing to Healthcare and Entertainment. Previously, as the Director of Financial Planning and Analysis at SFX Entertainment Inc., a forerunner company to Live Nation Inc., Mr. Goldstein helped analyze and complete over $3 billion in Merger and Acquisition activity including the acquisition of many of the industry's leading concert promoters such as Bill Graham Presents, PACE Entertainment, Contemporary Productions, Don Law, and David Falk Management. Prior, Mr. Goldstein was the Manager of Strategic Planning in Corporate Marketing at Cablevision Systems, then the country's fifth largest cable system operator and owner of several Entertainment assets including the Madison Square Garden, Radio City Music Hall, the New York Knicks and Rangers, and the American Movie Classics and Bravo television channels.Mr. Goldstein has a Masters of Business Administration degree in Finance from New York University's Stern School of Business and a Bachelor of Science in Marketing from Tulane University.