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Bibliographic Details

Title: BUSINESS ENTERPRISE HANDBOOK: A Complete Guide to Achieving Profitable Growth for All Entrepreneurs and SMEs ("Sunday Times" Business Enterprise)
Publisher: Kogan Page 01/01/2001
Publication Date: 2001
Language: English
ISBN 10: 0749434899
ISBN 13: 9780749434892
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

This handbook is based on research by Cranfield University School of Management, where the growth performance of some 15,000 independent firms in the UK is reviewed each year. The results are used to provide a management blueprint for significant growth and development. Each key area is dealt with using an integrated approach with assignments and useful case studies. The subjects covered include: financial management and control; human resource management; marketing strategy; organizational assessment; acquisitions, mergers and joint ventures; visionary leadership; e-business strategy; managing change; and constructing the complete business plan.

About the Author

Colin Barrow is Head of the Enterprise Group at the Cranfield School of Management. He has written numerous books including The Business Plan Workbook and Financial Management for the Small Business, both published by Kogan Page. Robert Brown directed the Graduate Enterprise Programme at Cranfield and leads the course on Entrepreneurship, part of their MBA programme. He is co-author of The Business Plan Workbook.

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