BUSN 3 (with Review Cards and Introduction to Business CourseMate with eBook Printed Access Card) (Available Titles CourseMate)

Kelly, Marcella; McGowen, Jim

ISBN 10: 1439039615 / ISBN 13: 9781439039618

Published by Cengage Learning (edition 3), 2011

About this Item

The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.

Seller Inventory # 1439039615-7-1-13_115

Bibliographic Details

• Title: BUSN 3 (with Review Cards and Introduction to Business CourseMate with eBook Printed Access Card) (Available Titles CourseMate)
• Publisher: Cengage Learning (edition 3)
• Publication Date: 2011
• Language: English
• ISBN 10: 1439039615
• ISBN 13: 9781439039618
• Binding: Paperback
• Edition: 3.
• Condition: Fair

About this title

Synopsis

Readers discover the energy and excitement found in business today within the engaging, and accessible presentation found in BUSN 3E. Designed specifically for today's learner, BUSN's streamlined, riveting design presents all of the core Introduction to Business topics in only 17 succinct chapters, including a unique chapter on Business Communications. BUSN 3E directly connects readers with what's happening in business today and how it will affect them. The book focuses on business principles most important to the learner's success with less reading, more visuals and manageable chunks of information. Memorable examples relate business topics to every day life and career success, while tightly integrated resources, such as an interactive website and the latest news feeds, help sharpen business, study, and communication skills.

About the Authors

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.