BUZZ: How to Create It and Win with It

The former mayor of New York reveals his secrets for success in the public arena, including handling conflict with diplomacy, attracting media attention, perfecting public speaking skills, and dealing with negative publicity.

Edward I. Koch (New York, NY) was the 105th mayor of New York City and served for three terms (from 1978 to 1989.) Prior to being mayor, Mr. Koch served for nine years as a congressman and two years as a member of the New York City Council. He is currently a partner in the law firm of Bryan Cave LLP, the host of a Saturday morning radio program on Bloomberg AM 1130, and a columnist forThe New York Press and NewsMax. He is also a weekly guest on NY1 television.

Christy Heady (North Palm Beach, FL) is an award-winning journalist and author of several books, includingThe Complete Idiot’s Guide to Making Money on Wall Street and The Complete Idiot’s Guide to Managing Your Money.