Come Back Effect: How Hospital

The key to growth as a church, youth ministry, or a business is getting first-time guests to come back. And as any good manager of a hotel, a store, a restaurant, or an attraction knows, the key to getting guests to come back is not actually the rooms or the product or the food itself; it's how guests feel when they're there. It's about hospitality. No matter how much effort and time we spend on excellence--stirring worship time, inspiring sermons, a good coffee blend in the foyer--what our guests really want when they come to our churches is to feel welcome, comfortable, and understood.

Written by a church consultant and a hospitality expert, The Come Back Effect shows church, ministry, and even business leaders the secret to helping a first-time guest return again and again. Through an engaging, story-driven approach, they explain how service and hospitality are two different things, show how Jesus practiced hospitality, and invite leaders to develop and implement changes that lead to repeat visits and, eventually, to sustained growth.

Jason Young is a keynote speaker, coach, and consultant who helps churches and businesses thrive by guiding people to understand themselves, each other, and their work culture. The coauthor of The Come Back Effect, The Come Back Culture, The Volunteer Effect, and The Volunteer Survival Guide, Jason has an earned doctoral degree in the field of hospitality. He lives in Atlanta, Georgia. Learn more at catchfire.com.

Jonathan Malm helps churches through his projects, SundaySocial.tv and ChurchStageDesignIdeas.com, and consults with organizations on guest services and creative expression. The coauthor of The Come Back Effect, The Come Back Culture, The Volunteer Effect, and The Volunteer Survival Guide, Jonathan lives in San Antonio, Texas.