Back to the Future: Using Marketing Basics to Provide Customer Value

Language: English

Published by Springer, Springer Sep 2018, 2018

3319881566 / 9783319881560

Series: Book 13 of 17 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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This item is printed on demand - Print on Demand Titel. Neuware -This proceedings volume presents timely research and insights on the advancement of marketing's basic premise-providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big data, with location-based marketing centered on mobile apps and the real-time tracking of consumer behavior, and with innovations and enhancements in communications utilizing the continually growing presence of social media. Featuring the full proceedings of the 2017 Academy of Marketing Science (AMS) Annual Conference held in Coronado Island, California, this volume provides ground-breaking research from scholars and practitioners from around the world that will help marketers in providing value for companies, consumers and society.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.Springer-Verlag KG, Sachsenplatz 4-6, 1201 Wien 860 pp. Englisch.…

Seller Inventory # 9783319881560

Title
Back to the Future: Using Marketing Basics to Provide Customer Value
Author
Nina Krey
Publisher
Springer, Springer Sep 2018
Publication year
2018
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3319881566
ISBN 13
9783319881560
Item weight
1,276 grams
Dimensions
235x155x46 mm
Series
Book 13 of 17: Developments in Marketing Science: Proceedings of the Academy of Marketing Science

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

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