Balance Is Bullshit: A Solopreneurs Guide To Making F*cking Decisions That Matter

This book acknowledges the life balance bullshit and punches it in the face. Instead of chasing balance, just make a fucking decision and move on. You will learn from it or lead with it.

Work/life balance is a myth. Life is not meant to be balanced, it’s meant to be lived. That myth is why the author, Phyllis Williams-Strawder, believes balance is bullshit. She recognizes the day-to-day struggle of solopreneurs and decision-making. You deal with it, not balance it.

Balance Is Bullshit is written to get you in the right frame of mind for the solopreneur decisions ahead. Your business requires you to say yes to something while saying no to something else. You can’t distract yourself or ignore the ones that scare you or the ones you don’t like.

The self-diagnosis of imposter syndrome runs rampant in the solopreneur community. They second guess most of their decisions because the wrong one could be the difference between rib eye and ramen.

The world over, people were unprepared to make hard decisions about their livelihood when the pandemic hit. Never before had work/life balance felt like so much horse shit. Many become solopreneurs by force. It's hard to lead a business when you can't decide on the direction. To grow and scale a business beyond a party-of-one requires decisions upon decisions.

Enough is enough, says author Phyllis Williams-Strawder. She is known as the Ghetto Country Brandmother®. As the brandmother, she's no strategy to solopreneurs who won't make a decision. For them, the FOMO is damn near tangible.

Suggestions come from everyone with an opinion when you decide to "leave a good job" to start a business. Even people who don't have a business, nor a desire to start a business, suddenly become experts on how to be a successful solopreneur. And so it goes, until all that's left is an empty husk of a person with no safe place to share.

The 3B's of the Ghetto Country Brandmother
 
Phyllis Williams-Strawder went from bbq to business coaching to a brand strategist. She is the HBIC and Founder of Brandma's House. Everything she does in her business is to beat the statistic of how many businesses will fail in 5 years.
 
Phyllis often reflects on how she grew a multi-million dollar business from her dining rooom table. She uses that reflection to guide others on how to get the millions she left behind.
 
Phyllis believes in her mantra, Brand Like A Solopreneur, because it speaks to the uniqueness of business leaders and their effect on their business growth.