Unternehmen m�ssen viele Ziele verfolgen, die im Widerstreit miteinander stehen: Sie sollen einerseits effizient produzieren, und andererseits innovative L�sungen entwickeln. Sie sollen langfristige Strategien verfolgen und gleichzeitig gute Quartalszahlen vorweisen. Sie sollen zwar das Produktportfolio diversifizieren, sich aber parallel auf ihr Kerngesch�ft konzentrieren. F�r F�hrungskr�fte stellt sich die Lage �hnlich dar: Sie sollen zwar Zeit- und Kosten�vorgaben bindend einhalten, aber zugleich f�r die Weiterentwicklung, Zufriedenheit und Innovativit�t ihrer Mitarbeiter sorgen. Sie sollen den Arbeitsfortschritt der Gef�hrten kontrollieren, ihnen jedoch auch Wahlfreiheit �ber die Art und Weise der Arbeitserf�llung geben. Bisweilen stellen sich die Zielkonflikte sogar als Dilemmata dar, wenn es n�mlich unm�glich erscheint allen widerstreitenden Ziele gerecht zu werden. Der vorliegende Band bietet Auswege aus dem Dilemma und konkrete L�sungen in den Bereichen Strategie, Personal, Organisation und Controlling.

About the Author

Ralf Lanwehr ist Forschungsdekan und Professor f�r Wirtschaftspsychologie an der BiTS Iserlohn. Seit 1998 ist er auch als Consultant in den Bereichen Personal, Organisation und Strategie t�tig.

Matthias M�ller-Lindenberg ist F�hrungskr�ftetrainer und -coach f�r eine weltweit f�hrenden Strategieberatung, sowie Senior Manager des Global Learning & Development Teams.

Daria Mai ist wissenschaftliche Mitarbeiterin an der BiTS Iserlohn im Fachbereich Wirtschaftspsychologie.

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