The Balanced Scorecard | Translating Strategy into Action

David P. Norton (u. a.)

ISBN 10: 0875846513 / ISBN 13: 9780875846514

Published by Harvard Business Review Press, 1996

About this Item

The Balanced Scorecard | Translating Strategy into Action | David P. Norton (u. a.) | Buch | Gebunden | Englisch | 1996 | Harvard Business Review Press | EAN 9780875846514 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.

Seller Inventory # 101085085

Bibliographic Details

• Title: The Balanced Scorecard | Translating Strategy into Action
• Publisher: Harvard Business Review Press
• Publication Date: 1996
• Language: English
• ISBN 10: 0875846513
• ISBN 13: 9780875846514
• Binding: Buch
• Condition: Neu
• Dimensions: 244W x 166H x 29D millimeters 244 millimeters width by 166 millimeters height by 29 millimeters depth
• Weight: 649 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

The Balanced Scorecard translates a company's vision and strategy into a coherent set of performance measures. The four perspectives of the scorecard--financial measures, customer knowledge, internal business processes, and learning and growth--offer a balance between short-term and long-term objectives, between outcomes desired and performance drivers of those outcomes, and between hard objective measures and softer, more subjective measures. In the first part, Kaplan and Norton provide the theoretical foundations for the Balanced Scorecard; in the second part, they describe the steps organizations must take to build their own Scorecards; and, finally, they discuss how the Balanced Scorecard can be used as a driver of change.

About the Author

Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.