Ban the Humorous Bazooka: And Avoid the Roadblocks and Speedbumps Along the Innovation Highway: And Other Roadblocks and Speed Bumps Along the Innovation Highway

Sebell, Mark Henry; Yocum, Jeanne

ISBN 10: 0793141087 / ISBN 13: 9780793141081

Published by Dearborn Trade,U.S., 2001-02, 2001

About this Item

Zustandsangabe altersgemäß. Sofortversand aus Deutschland. Buch wiegt maximal 1000g. Schnitt verfärbt. 262 Seiten. Einband mit leichten Gebrauchsspuren. Sprache: englisch.

Seller Inventory # 5111541 mw

Bibliographic Details

• Title: Ban the Humorous Bazooka: And Avoid the Roadblocks and Speedbumps Along the Innovation Highway: And Other Roadblocks and Speed Bumps Along the Innovation Highway
• Publisher: Dearborn Trade,U.S., 2001-02
• Publication Date: 2001
• Language: English
• ISBN 10: 0793141087
• ISBN 13: 9780793141081
• Binding: Hardcover
• Condition: Very Good

About this title

Synopsis

A recent survey by Robert Half Associates indicates that 89% of executives believe that employers are doing more to encourage employees to be creative and innovative now than five years ago.

Notwithstanding a giant corporate commitment to innovation, roadblocks abound, creating an unacceptably high failure rate for new products. But what if someone could show businesses how to overcome the obstacles, roadblocks and speedbumps? What if there was a proven way to move from creative ideas to actual marketable innovations? What about a way around those "humorous bazooka" comments that often shoot down fresh ideas--leaving roadkill instead of innovation?

Sharing the proven and practical methods that have helped Fortune 500 companies power through blocks to bring breakthrough products and services to market, innovation consultant Mark Sebell offers insights for every company grappling with the "dark night of the innovator."

Defining the obstacles that impede innovation then proposing successful strategies to overcome them, Ban the Humorous Bazooka uses case studies from Sebell's premier client companies to examine strategies that really work to bring successful innovations to market. It also:

*Speaks to the heart of people's fears about failing at their next innovative effort *Offers techniques to discover usable insights out of the information overload *Outlines how companies can assemble cross-functional innovation teams to achieve real breakthroughs

About the Author

Mark Sebell is the founder and president of Creative Realities Inc., a Boston-based consulting firm specializing in corporate innovation. With a 30-year track record helping top companies innovate, Sebell counts among his clients such firms as Compaq Computer, Campbell Soup, AT&T, PepsiCo, Citigroup, Starbucks and Dewar's Scotch. A dynamic speaker and seminar leader, Sebell is also regularly tapped as an expert source by the business media, with coverage by Nation's Business, Industry Week, and The Wall Street Journal. Jeanne Yocum is an award-winning professional writer, and a founder of the South Shore Women's Business Network. Her work has appeared in such media as The Boston Globe, US Banker, and Promo Magazine.