Ban the Humorous Bazooka

Mark Henry Sebell

ISBN 10: 0793141087 / ISBN 13: 9780793141081

Published by Dearborn Trade Pub, 2001

About this Item

Abnutzung / Risse - leicht. A recent survey by Robert Half Associates reveals that 89% of executives feel employers are increasingly fostering creativity and innovation compared to five years ago. However, despite significant corporate investment in innovation, many obstacles lead to a high failure rate for new products. What if there was a way to navigate these challenges and turn creative ideas into marketable innovations? This book provides proven methods to help businesses overcome barriers and avoid the dismissive "humorous bazooka" comments that often derail fresh ideas. Innovation consultant Mark Sebell shares practical strategies that have enabled Fortune 500 companies to successfully launch breakthrough products and services. By identifying the key obstacles to innovation and offering effective solutions, the book draws on case studies from Sebell's top clients to illustrate successful approaches. It addresses common fears surrounding innovation failures, offers techniques to sift through information overload for usable insights, and outlines how to form cross-functional innovation teams that can drive real breakthroughs. This resource is essential for any company looking to navigate the complexities of innovation and achieve tangible results.

Seller Inventory # 708002f8-a554-4b1e-bbfa-22c00254ca6e

Bibliographic Details

• Title: Ban the Humorous Bazooka
• Publisher: Dearborn Trade Pub
• Publication Date: 2001
• Language: English
• ISBN 10: 0793141087
• ISBN 13: 9780793141081
• Binding: Hardcover
• Condition: Fine
• Seller catalogs:
  • Business & Management

About this title

Synopsis

A recent survey by Robert Half Associates indicates that 89% of executives believe that employers are doing more to encourage employees to be creative and innovative now than five years ago.

Notwithstanding a giant corporate commitment to innovation, roadblocks abound, creating an unacceptably high failure rate for new products. But what if someone could show businesses how to overcome the obstacles, roadblocks and speedbumps? What if there was a proven way to move from creative ideas to actual marketable innovations? What about a way around those "humorous bazooka" comments that often shoot down fresh ideas--leaving roadkill instead of innovation?

Sharing the proven and practical methods that have helped Fortune 500 companies power through blocks to bring breakthrough products and services to market, innovation consultant Mark Sebell offers insights for every company grappling with the "dark night of the innovator."

Defining the obstacles that impede innovation then proposing successful strategies to overcome them, Ban the Humorous Bazooka uses case studies from Sebell's premier client companies to examine strategies that really work to bring successful innovations to market. It also:

*Speaks to the heart of people's fears about failing at their next innovative effort *Offers techniques to discover usable insights out of the information overload *Outlines how companies can assemble cross-functional innovation teams to achieve real breakthroughs

About the Author

Mark Sebell is the founder and president of Creative Realities Inc., a Boston-based consulting firm specializing in corporate innovation. With a 30-year track record helping top companies innovate, Sebell counts among his clients such firms as Compaq Computer, Campbell Soup, AT&T, PepsiCo, Citigroup, Starbucks and Dewar's Scotch. A dynamic speaker and seminar leader, Sebell is also regularly tapped as an expert source by the business media, with coverage by Nation's Business, Industry Week, and The Wall Street Journal. Jeanne Yocum is an award-winning professional writer, and a founder of the South Shore Women's Business Network. Her work has appeared in such media as The Boston Globe, US Banker, and Promo Magazine.