Title: Bank 2.0: How Customer Behavior and Technology Will Change the Future of Financial Services
Publisher: Marshall Cavendish International (Asia) Pte L
Publication Date: 2010
Language: English
ISBN 10: 9814302074
ISBN 13: 9789814302074
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
Weight: 1.5 pounds

About this title

Synopsis

The financial crisis is just beginning for retail institutions. Ninety to ninety-five per cent of bank transactions are executed electronically today. The Internet, ATMs, call centres and smartphones have become mainstream for customers. But banks still classify these as alternative channels and maintain an organisation structure where Branch dominates thinking. Continued technology innovations, Web 2.0, social networking, app phones and mobility are also stretching traditional banking models to the limit. BANK 2.0 reveals why customer behaviour is so rapidly changing, how branches will evolve, why cheques are disappearing, and why your mobile phone will replace your wallet all within the next 10 years.

About the Author

Brett King is an accomplished professional speaker, an advisor to top financial institutions globally, and an acknowledged expert on wealth management, customer experience and retail channel distribution strategy. He also runs User Strategy, a boutique consultancy focused on improving customer interaction for leading financial services companies and businesses. Brett previously helmed the Asia division of Modern Media and the E-Business service line for Deloitte. His clients include HSBC, Citigroup, UBS, Standard Chartered, Abu Dhabi Commercial Bank and many more.

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