Title: Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services
Publisher: Wiley
Publication Date: 1992
Language: English
ISBN 10: 0471572659
ISBN 13: 9780471572657
Binding: paperback
Edition: 2nd Edition
Condition: New
Weight: 11 ounces

About this title

Synopsis

Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call.

About the Author

Linda Richardson is founder, CEO, and president of Richardson, a leader in the global sales training industry.

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