Are you capturing your fair share of the US$2 trillion global commercial banking market?
Are you prepared for the new era of financial services?
Are you ready to transform and grow, or will you retreat and decline?

Banking 2020 shares a global view of the commercial banking industry, including analysis of major revenue pools, key country market analysis and profiles of major participants. It also explores the key challenges facing the industry, from cyber-risk to digital transformation, regulation to job losses, and much more.

It uncovers strategies to grow and transform in the new world of financial services, where the customer is making the rules and expectations are for a more customer-focused sales experience. And it looks towards the future of staffless branches, learning and development for future bankers, artificial intelligence, robots and open banking.

This book is a must-read for all financial sector employees and people doing business with the industry as it evolves. It will enable you to:

- Discover the competitive strategies of banks in all corners of the world.

- Understand industry challenges and new insights to help you grow and transform.

- Get future ready for Banking 2020 and beyond.

About the Author

Mark Swain is a banking business advisor and fintech investor with over 25 years of financial services, payments and strategic sales experience at executive level with companies such as American Express, ANZ Bank and Ingram Micro. His international banking sales career spawned $10 billion in new transaction values mandated, and over $100 million of profits won in the financial services and technology industries. Mark is deeply passionate about the combination of customer focus, sales process discipline and innovation in financial services to create opportunities for the unbanked and underprivileged and the businesses that serve them.

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