Banking on Change: The Leader’s Guide to Achieving Exponential Growth in the Age of AI

The Age of Artificial Intelligence spares no one from its transformative power.

In fact, the rate at which technological change is accelerating is not just significant; it’s exponential in a way that has the power to reshape entire industries, from education to healthcare to banking. This can feel both exciting and confusing, both opportunity-rich and overwhelming.

How do we keep up? How do we move forward? What’s the next best step?

The answer here lies in assessing the real obstacle to future growth: human transformation. As a leader, are you excited and energized about an exponential future? Or does the path feel frustrating and chaotic? Do you have the tools, strategies, and mindset to lead others in co-creating an even bigger, better, and brighter future together? Or do you risk getting stuck because you fear the unknown, change, and failure?

In Banking on Change, bestselling author James Robert Lay draws from his decades of leadership in financial services and fintech to guide you on a journey of human transformation, helping ensure you, your team, and your organization achieve exponential growth in the Age of AI.

In this book, you will learn a strategic growth framework that can be applied to any industry—not just banking—while discovering practical strategies for avoiding common pitfalls that can quickly steal your time, energy, and attention.

With proven models and methodologies that integrate ancient wisdom with practical modern-day strategies, Banking on Change is your ultimate guide to navigating the complexities of change so you can achieve exponential growth with courage and confidence.

James Robert Lay is one of the world's leading digital marketing authors, speakers, and advisors for financial brands. As a digital anthropologist, he wrote the bestselling book Banking on Digital Growth, and his weekly podcast educates financial brand leaders in more than 140 countries. As the founder and CEO of the Digital Growth Institute, James Robert teaches marketing and sales leaders at financial brands how to level up their loan and deposit growth. He has also been named a top global financial services influencer to follow by The Financial Brand, while his insights are frequently featured in outlets such as U.S. News & World Report, Quartz, American Banker, and Credit Union Times.