Outlines the multichannel marketing sequence used by the Obama campaign to win the 2008 Presidential Election. Video, audio, microblogging, blogging and user generated content are a few of the business applications examined in this guidebook. This case study is the definitive reference for the use of social media as it applies to effective business promotion.

About the Author

David Bullock was born and raised in Portland, Oregon. He holds a Ph.D. in Communication from the University of Arizona, an M.A. in Communication from Washington State University, and a B.A. in Journalism from Walla Walla University. Currently, he is a member of the Walla Walla University Communications and Languages faculty, and has received multiple professional awards, including being named the Walla Walla University Distinguished Faculty Lecturer in 2013. He has been honored as a William Landeen Library Lecturer as well as a Humanities Washington Inquiring Minds Lecturer.

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