Barbie(tm): the World Tour

For the press tour following the record-breaking release of Greta Gerwig’s award-winning, acclaimed Barbie movie, producer and star Margot Robbie and her stylist Andrew Mukamal immersed themselves in some of Barbie’s most iconic outfits and curated vintage pieces, then approached designers, from Giorgio Armani to Donatella Versace, to create looks inspired by the doll-size originals. Many of these looks were not seen as the official Barbie press tour was cut short—so Margot and Andrew worked with renowned fashion photographer Craig McDean to shoot her in the looks exactly as they were curated: Schiaparelli in Los Angeles, Vivienne Westwood in London, vintage Chanel with matching Steamline luggage at the airport, and beyond.
 
Accompanying McDean’s sumptuous photography are original Barbie dolls from the period, a treasure trove of rare materials from Mattel’s Barbie fashion archives, and the designers’ sketches and Polaroids from fittings, layered into evocative collages by Fabien Baron, who conceived and produced the shoots and art-directed the book. With text by Margot Robbie and Andrew Mukamal, as well as handwritten contributions from the designers behind the looks (from Olivier Rousteing and Michelle Ochs to Manolo Blahnik and Jeremy Scott), this unique book blends the serious chic of high fashion with the serious fun of Barbie world—the dolls, the history, and the style that have captured imaginations for 65 years.


BARBIE™ and associated trademarks and trade dress are owned by, and used under license from, Mattel. ©2024 Mattel.

Margot Robbie is an award-winning Australian actress and producer, whose many roles have included Barbie in Barbie, for which she is currently nominated for a BAFTA, Harley Quinn in the DC Suicide Squad and Birds of Prey films, Tonya Harding in I, Tonya (for which she was nominated for an Academy Award and a BAFTA), Kayla Pospisil in Bombshell (for which she was nominated for an Academy Award and a BAFTA), and Sharon Tate in Quentin Tarantino’s Once Upon a Time in Hollywood (for which she was nominated for a BAFTA).  Under her LuckyChap banner, Robbie also produced Barbie, Promising Young Woman, Birds of Prey and I, Tonya, among many others, including 2023’s BAFTA-nominated Saltburn. Andrew Mukamal is an American fashion stylist and brand consultant, whose work has appeared everywhere from Vogue and Elle to Esquire and Rolling Stone; in advertising for brands such as Gucci and Yves Saint Laurent; and whose clients include Margot Robbie, Zoe Kravitz, Carey Mulligan, and Billie Eilish. Craig McDean is a British fashion photographer now based in New York City, whose editorial work has been featured in magazines such as i-D and The Face, advertising campaigns for Jil Sander and Calvin Klein, and editorial commissions with Harper's Bazaar and Vogue. More recently, McDean has photographed fashion campaigns for clients including Gucci, Giorgio Armani, Emporio Armani, Oscar de la Renta, Yves Saint Laurent, Calvin Klein, and Estée Lauder. Edward Enninful is the former editor in chief of British Vogue. Margaret Zhang is editor in chief of Vogue China. Greta Gerwig is an award-winning, Oscar- and DGA-nominated American director, writer and actress, whose acclaimed films include Lady Bird and Little Women. She co-wrote (with Noah Baumbach), directed, and executive-produced the global hit, award-winning Barbie. Fabien Baron, creative director and designer, has been driving creativity forward for over 30 years in fashion, publishing, beauty, and hospitality.  His agency Baron & Baron has sculpted iconic identities for numerous global luxury brands and reflects a passion for shaping the future.