The Barcelona Way: How to Create a Winning Team

FC Barcelona are one of the most successful football clubs in the world. In the
four years that Pep Guardiola was in charge they won 14 of a possible 19
trophies – a success rate never matched.
However, what makes FC Barcelona’s unique is the winning culture that has
delivered sustained success for much longer than the customary four-year cycle
of an elite team. Lying at the very heart of their success is how they deal with
people and the care and attention given to the environment in which those
people are nurtured: practices which are of equal relevance to all organisations
trying to channel the activities of their talented individuals for the corporate
good.
In The Barcelona Way, sports psychologist Damian Hughes reveals the key
principles that have defined FC Barcelona’s success and shows how the DNA of
a winning team can be successfully applied to any working environment, with
dramatic results. They are: Big Picture, Arc of Change, Repetition, Cultural
Architects, Authentic Leadership. These are the same principles that are
adhered to in successful working environments across any industry.
Drawing on interviews with key architects of the culture, as well as his own
extensive experience as a sports psychologist working with leading sports and
business institutions, Damian Hughes provides unique insights into the crucial
issues confronting the modern corporate environment, and shows how the
lessons learnt at FC Barcelona can also be applied to develop your own winning
culture.

'A powerful book on the important principles of creating a high performing
culture.' - Eddie Jones, England Rugby Union Head Coach
• 'Barcelona FC is famed for its winning culture. Damian 's book unravels
what that means and gives us pointers to adopt such a philosophy in our
daily lives. A winning read.' - Guillem Balague
• 'Does culture create competitive advantage? Case closed in this compelling
analysis of sporting success. Read it.' - James Kerr, author of Legacy
• 'Damian’s book describes for everyone, the importance of not just any
culture but certain types of culture, consistently applied, in driving
sustainable performance. In these disruptive times, building a wining culture
has never been more important nor Damian’s book more valuable.' - John
Amaechi OBE




 

Damian Hughes combines his practical and academic background within sport, organization and change psychology to work as a trusted adviser to business, education and sporting elite, specializing in the creation of high-performance cultures.