"Customer service has been central to Dell's success - this book is packed with practical techniques and proven insights for improving performance." - Michael Dell, CEO, Dell When You Get This One Thing Right You'll Literally Obliterate The Competition... How you treat your customers and what you do to keep them coming back for more will have the biggest impact on your bottom line. Get the service right and you'll benefit from lower future sales costs and increased market share as the 'good word' spreads. Get it wrong though and you can kiss goodbye to future business success as ever more sophisticated and demanding customers take their money elsewhere. With this in mind 'Bare Knuckle' persuasion expert Simon Hazeldine has joined forces with savvy customer service veteran Chris Norton to show you how to transform your organisation into a world beating customer led cash machine. Drawing on their own hard-won experience and modeling the best customer service principles today, Simon and Chris strip customer service back to the bone giving you the essential tools you really need to become your customers' true champion. Inside you will learn... * How To Find Out What Your Customers Really Want * The Right Way To Build A Customer Service Culture * How To Implement A Customer Service Strategy * The Bare Knuckle Customer Service Model * How To Benefit From Customer Complaints * What Customer Relationship Management Really Does * How To Set Up & Run A World Class Call Centre * The 5 Most Stupid Things To Say To A Customer * ...and much more
Simon Hazeldine has worked as a business development professional and trainer with FTSE 100 companies and multi- national corporations. As well as being a best-selling author for both Bare Knuckle Selling and Bare Knuckle Negotiating
Chris Norton earned his knowledge leading the implementation of a customer service initiative for Dell in what was arguably the most competitive market-place of recent years. Today he is a Director of Mentorgroup Ltd, a respected UK Consultancy, a Director of Watford Football club, and holds non-executive positions with a number of UK-based businesses. With over 25 years experience in Service, Sales and Leadership positions Chris is uniquely qualified to share what he knows. Chris is also a Certified Master Practitioner and Trainer of NLP. he is in demand as a keynote speaker, consultant and elite trainer. Simon has a Masters Degree in the psychology and management of performance and is a Fellow of the Institute of Sales & Marketing Management. He is also Certified as a Master Practitioner and Trainer of NLP.