Basic Marketing + CaseBook + Marketing Media Digest Mag

Kenneth Wong, Stanley Shapiro, E. Jerome McCarthy, William D

ISBN 10: 0070966842 / ISBN 13: 9780070966840

Published by McGraw-Hill Ryerson Higher Education, 2005

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Bibliographic Details

• Title: Basic Marketing + CaseBook + Marketing Media Digest Mag
• Publisher: McGraw-Hill Ryerson Higher Education
• Publication Date: 2005
• Language: English
• ISBN 10: 0070966842
• ISBN 13: 9780070966840
• Binding: hardcover
• Condition: New
• Book Type: book

About this title

About the Author

Ken Wong is a faculty member at Queen's School of Business, where he has held both teaching and administrative positions. In his last administrative assignment, he was a principal architect of the first full-time degree program in Canada to operate completely outside of government subsidy: a distinction that earned him the cover of Canadian Business in April 1994. (The new Program, the MBA for Science & Technology, has itself been a cover feature: it was named Canada's Number One MBA in Canadian Business' annual ratings for four consecutive years from 1996-2000.) As a teacher, Ken has received numerous awards for his courses in strategic planning, marketing and business strategy. Most recently, he was named the 1998 winner of the Financial Post's Leaders in Management Education award for his work in undergraduate, MBA, and Executive Development programs. Beyond Queen's, he has also taught in degree programs at Carleton University, Radcliffe College and Harvard's Continuing Education Program and in executive programs at Dalhousie and the University of Alberta. Ken is a frequent speaker and facilitator in conferences and executive development programs around the world. His corporate clients have included: 3M Canada; Alcan; Andersen Consulting; Arthur Andersen; AT&T (Canada); BC Hydro; Bell Canada; Canada Post; Canada Trust; Central Park Lodges; Dalsa; Dupont; Empire Financial Group; Equifax Canada; Falconbridge Mines; Frito-Lay; General Accident Insurance; H.Y. Louie (London Drugs and IGA); Hummingbird; JetForm Corporation; Lombard Insurance; Mountain Equipment Coop; Microsoft; Rohm & Haas; Royal-SunAlliance; SaskTel; Scott Paper; Sonoco Products Company; Starbuck's; Telus; and, Texec. He has also served a variety of public agencies and associations including: Canadian Advanced Technology Managers (CATM); New Brunswick Department of Economic Development & Tourism; Credit Union Central of Saskatchewan; Canadian Urban Transit Association; Canadian Association of Chemical Distributors; Canadian Council of Grocery Distributors; Hostex; National Association of Printers and Lithographers; North American State & Provincial Lottery Association; Office or the Attorney General (Ontario); Province of Nova Scotia; Saskatchewan Wheat Pool; and, the North York Board of Education. As a researcher, Ken has worked with the Strategic Planning Institute (Cambridge, MA) and the Conference Board of Canada. He has served as a regular contributor to Marketing magazine and recently authored an essay in the Financial Post's Managing Global Business series. His current research focuses on devices that assist technology-driven and public sector organizations in becoming more "market-oriented" and in enhancing their "marketing productivity". Private corporations which have used Ken as a marketing and strategic planning consultant include: Equifax; Baxter Corporation; Bell Canada; Rohm & Haas; Tremco Products; SRG Software; Sprint Canada; Xerox; General Electric (U.S.); Southmedic; QL Systems; Rx Plus and Sherritt-Gordon. He has also served as a Strategic Advisor to the Ontario Ministry of Education and Training and on various task forces for the Kingston Area Economic Development Corporation in addition to sitting on the Community Editorial Board of the Kingston Whig-Standard. He often assists on judging panels, most recently for the 2000 Canadian "Best 50" competition (excellence in privately-owned business) and the 1999 and 2000 Cassies (advertising) and was a member of selection committee for the Canadian Sales Hall of Fame. He received his B.Comm and MBA degrees from Queen's University prior to a period of doctoral studies at the Harvard Business School. A member of a number of Advisory Boards and Boards of Directors, he is listed in the Canadian Who's Who and the International Who's Who of Business Professionals.