Basic Marketing: a Global-Managerial Approach {Fifteenth Edition}
Jr., William D. And E. Jerome McCarthy P
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Language: English
Published by McGraw-Hill/Irwin, 2005
- Hardcover
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Hardcover
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- Title
- Basic Marketing: a Global-Managerial Approach {Fifteenth Edition}
- Author
- Jr., William D. And E. Jerome McCarthy P
- Publisher
- McGraw-Hill/Irwin
- Publication year
- 2005
- Condition
- Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0072525231
- ISBN 13
- 9780072525236
Perreault and McCarthy's book pioneered the "4Ps" approach for organizing marketing strategy decisions. THia clear approach has worked well in the first marketing course for millions of marketing dtudents. And it continues as the innovative leader in both content and by using technology for learning about marketing. CD Rom not included.
"Synopsis" may belong to another edition of this title.
About the Author
Currently Kenan Professor at the University of North Carolina Kenan-Flagler Business School.
"About the title" may belong to another edition of this title.
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