This book is in good condition with very minimal damage. There is writing on the book page's exterior. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

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Bibliographic Details

Title: Basic Marketing - A Managerial Approach
Publisher: Irwin Professional Publishing
Publication Date: 1991
Language: English
ISBN 10: 0256068658
ISBN 13: 9780256068658
Binding: Soft cover
Condition: good

About this title

Synopsis

Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.

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