Basic Marketing - A Managerial Approach
A-rushton
ISBN 10: 0256068658 ISBN 13: 9780256068658
Published by Irwin Professional Publishing, 1991
Used
Soft cover
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About this Item
Description:
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Synopsis:
Edmund Jerome McCarthy (born 1928) was an American marketing professor at Michigan State University and others such as the University of Notre Dame. He is the author of the influential book Basic Marketing. A Managerial Approach (now in its 17th edition with co-authors William D. Perreault, Jr. and Joseph P. Cannon). Professor E. Jerome McCarthy, in 1960, reduced the Marketing Mix concept to 4 elements: product, price, place and promotion. He received his PhD from the University of Minnesota in 1958.
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Bibliographic Details
Title: Basic Marketing - A Managerial Approach
Publisher: Irwin Professional Publishing
Publication Date: 1991
Binding: Soft cover
Condition: very_good