Basic Marketing: A Managerial Approach (Irwin Series in Marketing)

E. Jerome McCarthy; William D. Perreault, Jr.

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ISBN 10: 0256030197 ISBN 13: 9780256030198

Published by Richard D. Irwin, Inc., 1984

Language: English

Condition: New Hardcover

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Bibliographic Details

Title: Basic Marketing: A Managerial Approach (Irwin Series in Marketing)
Publisher: Richard D. Irwin, Inc.
Publication Date: 1984
Language: English
ISBN 10: 0256030197
ISBN 13: 9780256030198
Binding: Hardcover
Condition: New
Weight: 57 ounces

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Basic Marketing a managerial approach

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