Paperback Language: English Publisher: Introduction of the Chinese People's University Press; 1st edition (April 5. 2012). Content marketing base (English 18th edition of the classic textbook of Business Administration) (of small William D. Perrone. Joseph P Cannon. E Jerome McCarthy) is a widely popular marketing. strategic planning. marketing textbooks. it will be best ideas for marketing scientific and rational organization of so that readers not only easy to understand and easy to use. Fu.

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Bibliographic Details

Title: Basic Marketing.: A Marketing. Strategy Planning Approach. 18th edition(Chinese Edition)
Publisher: Renmin University of China Press
Publication Date: 2012
Language: Chinese
ISBN 10: 7300152856
ISBN 13: 9787300152851
Binding: paperback
Condition: New

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This book discusses the marketing and marketing strategic planning, covering strategic marketing plan; content involves the use of market segmentation and positioning and fully implementing the marketing strategy with the full use of market segmentation and positioning, retailers, wholesalers and their strategic plans.

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