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Bibliographic Details

Title: Basic Marketing Research : Integration of Social Media
Publisher: Pearson
Publication Date: 2011
Language: English
ISBN 10: 0132544482
ISBN 13: 9780132544481
Binding: Hardcover
Edition: 4th Edition
Condition: good

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Synopsis

Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.

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Far Corner Europe Limited
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Legal Entity: Far Corner Europe Limited
Address: 19-20 Bourne Court, Southend Road, Woodford Green Essex, UK IG8 8HD
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